Experience

Market research and strategic planning

david@davidsaffranconsulting.com 416-807-0344

Select examples of recent project and sector experience

include the following:

- Strategic plan development

- New product and services development; research and planning

- Syndicated market research

- Market definition and segmentation

- Customer and employee engagement

- Marketing communications development and effectiveness

- Product and services pricing

Financial Services

Payments systems: market assessments

Wealth management: target market identification

Transaction services: customer loyalty and satisfaction

Business services: market assessments and product development

Custodial services: customer retention

Information Technology and Telecommunications

New product and service development

Target markets and segmentation

Customer acquisition and retention

Marketing communications

Product pricing

Retail

Trade area assessment

Customer segmentation

Marketing communications